What are Google Local Services, LSA, Ads?

Google Local Services Ads are ideal for local SEO strategies for specific industries, such as locksmiths, plumbers, garage door professionals, electricians, lawyers, and real estate agents.

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When a searcher enters a local search query (like the one below), several trusted experts in the field may appear right above traditional paid search ads. These ads display the store number, opening hours, ratings, and reviews.

Advertisers pay per lead, not per click.

PPC advertisers know how painful it can be to pay for clicks that don’t match or convert, especially for businesses with high average costs per click, such as lawyers and dentists.


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Gain confidence with the Google Guarantee or Google Screened Badge

Gain confidence with the Google Guarantee or Google Screened logo . Searchers will notice that local services ads appear with a green check mark next to “Google Guaranteed.” This allows businesses to not only attract the attention of users in his crowded SERPs, but also benefit from strong support from Google. People trust Google, and our recommendations aren’t just backed by our reputation.

The Google Guarantee protects dissatisfied customers with jobs booked through Local Services Ads with a lifetime guarantee up to $2,000. Similarly, companies in the care, education, and wellness industries may also be eligible for the Google Screened badge. This lets her LSA viewers know that your business is fully authorized and verified by Google.

Ready to try Google LSA?

Get started today and let us optimize your listing to the top and get you more calls for your business.